Finally, customers have started accepting the impact and relevance of social media in the media landscape. They have opened platforms and channels, update news threads and feed bloggers and influencers with corporate content.
Why not having a custom-tailored media event for bloggers, Twitterers and other social media geeks? With a fast pace, interactive programme performed by two young presenters, with a graphical recorder on site and a number of special features – a completely different setting compared to the classic stage show.
With 100+ social media reporters on site from all ober the world, the format has proven to be very powerful, reaching out into the web with 21 Mio tweeps within a half day.
[graphic: Christoph Kellner]