When I write event scripts, I dive deep into the subject matter, talk to a number of experts and learn amazing things – like at the launch event for the EarthCare satellite, an 800 million project led by ESA and Japan to study cloud formation and aerosol migration. For example, there is a 30% knowledge gap in the climate debate because the warming and cooling effects of clouds cannot be adequately modeled, and to this day no one understands exactly how ice crystals form from water vapor and finally make clouds. This is all amazing and gives me a feel of rapture and joy to learn first-hand from the best experts about how the planet works. The stage program around the successful launch of the mission was full house and followed online by >100K viewers.