Zwenja is the key person of a social media marketing campaign, aiming at young people to study computer sciences in Zwickau, a small and lovely college town in Eastern Germany. Zwenja is young, cool, confident and smart. That’s why she’s not going to one of the megacities. Instead Zwenja prefers the familiar, practice-oriented and streight-forward atmosphere of the WHZ university.
This is the story the 1:30 animated films narrates – with fresh and fast graphics in whiteboard style. Zwenja also acts as the key visual for all social media channels and other publications linked to the campaign.