800 VIP audience on site plus 17,000 viewers of the live broadcast have watched the launch event of the Sentinel 5P satellite, which has been produced out of ESA’s technology centre in Noordwijk, Holland. With 81 international media on site, the coverage has hit the 200 million mark, triggered by 17,016 tweets and more than 5,000 interactive users, plus TV, radio and news desks. The show was moderated by Louise Houghton, the live scribe provided by Lucia Fabiani (picture), while I have prepared and produced the live stage event and directed it on site.