Another idea in a vVIP target group to give digitalization a shape: I have developed, together with my customer and a small chocolate manufacturer, the QR code chocolate. Getting there was a real challenge. First, QR codes need a certain resolution to be recognized by the popular readers on the smartphone – and not all of them perform well. Some don’t understand any umlaut, most of them can’t read codes in negative appearance.

After a long sample series of blurred and distorted test images, I have identified the best printing method and size, and gave it to the makers. The manufacturing made the chocs from finest Belgian ingredients by hand, printed the codes and hand-sorted them into the box. An additional printed leaflet helped connecting the event and the relevance of digitalization.

The audience fully appreciated the idea, as well as the chocolate – because after all it was delicious.