It’s a massive social media campaign kicking off the idea of the electronic patient record [ePR] in Germany. The ePR is a system-independent tool, making personal medical data available at any time you and your doctor need it. While hospital chains have started using it and legislation in Germany is at the threshold of making the ePR mandatory, one of the largest software providers in the field is taking off with a series of hand drawn videos  embedded in a communications campaign. I have provided the strategy and produced the videos, including grandpa Horst and his ’sick‘ family. [on the WEB and TWR | FB | LIN]