Erklärs mir!

20. Februar 2020

Text geht, Video kommt: Laut Bitcom-Studie 2018 konsumieren 97% der unter 12jährigen hauptsächlich Videos im Netz. 90% der 12-19jährigen schauen YouTube mehrmals pro Woche – für zwei Drittel ist es gar die wichtigste Nachrichtenquelle geworden (JIM Studie 2018). Das Fernsehen ist tot, 71% der 13jährigen nutzen nur noch Smartphone und Tablet, so die KM-Studie 2018. Alles seriöse Zahlen. Die Kids sind täglich 221 Minuten online = drei dreiviertel Stunden!

Daraus kann man etwas machen. Wer etwas vermitteln will, kann diese Kraft des Bewegtbilds für sich nutzen – denn genau das wirkt. Besonders der Erklärfilm, im Grunde eine einfache Animation mit einer guten Story.

Nach einer Untersuchung von Krämer/Boerl von 2018 haben Landing-Pages mit einem Erklärfilm eine um 86% höhere Konversionsrate als ohne. In Sozialen Netzwerken schafft der Erklärfilm gar 135% mehr organische Reichweite. Eine Untersuchung von H&W zeigt, dass 72% den Erklärfilm als Informationsquelle vorziehen und 81% zum Kauf überzeugt wurden.

Die wahre Stärke des Erklärfilms liegt aber jenseits des Handels. Eine Studie von Delphi 2018 belegt, der Erklärfilm sei heute schon bei 93% der internen Unternehmensschulungen die beliebteste Lernform, und der mmb-Trendmonitor 2018 sieht bei 89% der Befragten den Erklärfilm als Nummer Eins beim digitalen Lernen.

Man darf annehmen, dass diese Sympathie zum Erklärfilm auch auf die Image- und Vertrauensbildung einer Idee, eines Unternehmens und anderer Prozesse anwendbar ist. Und weil ein Erklärfilm relativ preiswert und schnell produziert werden kann, reicht es jetzt an Text. Voilà der Erklärfilm: http://majorosi.eu/online/

Colouring Postcards for Kids

10. Juni 2019

When parents drag their kids along exhibitions and open days in order to give them an understanding of science and technology, enthusiasm vains quickly, leaving grumpy children behind. Now, there is a solution with maxi-postcards I have developed for the German Space Centre (Illustration Ulrike Jansen): Children can colour images of the environment and learn about their features and threats, while their parents discuss, how to save the climate. And finally, the postcards can be sent by ordinary land mail to let others know about how satellites help to tackle climate change.

100 planetaria have shown #billionsuns

9. April 2019

With today’s special peformance at the Galileo Galilei planetarium in Buenos Aires, Argentina, my Fulldome film ‚Journey to a Billion Suns‘ has achieved its Hundredth customer world-wide. Produced five years ago with an exceptionally talented team of about a Hundred people, amongst them Jens Fischer (music), Joachim Perschbacher (visuals production manager), Michael Magens (art director) Bob Weber (lead 3D artist) and Martin Kossmann (FX artist), this 4K immersive film has been watched by 315.000 visitors at Thousands of occasions in planetaria across Europe, Asia and the Americas. We are much obliged to our trustful customers, our faithful partners and all the many curious visitors sharing their passion about the Universe with us. And the story continues…

Massive Video Campaign is Kicking off

1. März 2019

It’s a massive social media campaign kicking off the idea of the electronic patient record [ePR] in Germany. The ePR is a system-independent tool, making personal medical data available at any time you and your doctor need it. While hospital chains have started using it and legislation in Germany is at the threshold of making the ePR mandatory, one of the largest software providers in the field is taking off with a series of hand drawn videos  embedded in a communications campaign. I have provided the strategy and produced the videos, including grandpa Horst and his ’sick‘ family. [on the WEB and TWR | FB | LIN]

Educational Video

18. Dezember 2018

A barren subject made attractive by chosing scribe style video: A big, globally acting client ordered an education video for in-house teaching about big data and global data networks. I made it happen with a concise, still nice sory and perfect graphics drawn by hands. The employees have much appreciated it, as did the management. Unfortunately the project it is strictly internal.

Press Briefing for Mercury

20. Oktober 2018

Another long term science mission launched into Space – ESA’s BepiColombo spacecraft is off to its seven years journey to Mercury. I have prepared and directed the press and media briefing in Darmstadt on behalf of the European Space Agency, which has been the first of many events to come until the probe will arrive at our smalles neighbouring planet in 2025. [image: J. Mai]

#billionsuns 95th license for Egypt

20. September 2018

The medium size Fulldome planetarium of the Arab Naval Academy in Alexandria hits the mark of signing the 95th license for my planetarium show „Journey to a Billion Suns“. Its new dome has been erected in 2012 and lies in Abu Qir, Alexandrias Northern tip towards the Mediterranean Sea. #billionsuns will get its first Arabic transscript here and profit from the academy’s high reputation and number of visitors.

Little helper for the God of winds

23. August 2018

While it became the most cited witticism to postpone the launch of a wind mission for the reason of strong winds, we have passed all the rest of solid background information about the first European wind measuring satellite to the media and VIP guests at the launch event of the Aeolus satellite in Darmstadt. Despite the extreme short preparations time and the event’s postponement, all went well and was conducted professionally at unusually low costs. Is this the future of communications?

Your almost daily satellite image

1. Juni 2018

Forget about Google Maps – it’s years old and censored! You can use Sentinel-2 satellite images instead, brought to everybody by the European Copernicus programme for free. I was amazed by the variety and the stunning time series you can download from every single spot on the planet – fresh images almost every day, even radar and infrared. While I was working on a series of satellite data applications on behalf of the German Aerospace Centre, I have tested Code-DE, the German speaking data hub. It’s definitely worth a try.

Live Event at the Berlin Air Show

25. April 2018

Celebrating the complete Copernicus space segment, together with a successful launch of Sentinel 3B on the last and final Rockot launch vehicle – an event full of emotions and messages, delivered to a 300 VIP audience at the Berlin airshow ILA. Preparations were tense and the location was difficult – but finally, it turned out to become a fast pace, dense and entertaining production, which I was in full charge of.