Social Space Event Concept Wins
More than a Hundred bloggers and professionals in social media, such as Twitter, Facebook, Instagram and Snapchat, followed the Sentinel2Go Social Space on site in Darmstadt (Germany), when the new S2B satellite has been launched into orbit. The brand new event concept has proven its power: 14,000 watched the live stream for a 130,000 minutes in total. And more than 4,000 active Twitterers have triggered an outreach of 21 Mio. messages, with number one in trending for a half day. The audience was enthusiastic about the fast and dense style of the event, which fell under my responsibility.